INSIDE PUBLIC SECTOR LEADERSHIP | ON-LINE MENTORING PROGRAM SAMPLE

MINI ACCELERATOR #2:

SOCIAL MEDIA, PUBLIC ENGAGEMENT & ISSUES MANAGEMENT

"There's no question our jobs have become more complex because of social media. . . It's time to get back to the Fundamentals of Issues Management"
Bobbi Plecas, Deputy Minister, Ministry of Jobs, Economic Recovery and Innovation at Province of British Columbia

" Government leaders need to bring communications to the table early and fast to discuss issues when they happen. You need to use an EDI (equity, diversity & inclusion) lens in all communications - these days we are speaking to multiple communities within a community and the level of difference is enormous."
Meeta Gandhi, Director of Communications, Diversity & Inclusion. Town of East Gwillimbury, ON

"Craft simple messages that answer questions rather than inspiring debate. Everyone who aspires to be a successful public servant should have a personal social media plan including an up to date LinkedIn profile.
Social media is like surfing – know when to ride the wave. Know when to promote an issue and when to deescalate."
Brian Lambie, Strategic Communications Expert

Program Highlights:

An in-depth look into the topic of Social Media, Public Engagement & Issues Management;
OnLine Master Mentor Panel Conversations from the first Six Seasons of the Political Acumen Accelerator;
8+ Hours Video Recordings + Bonus Podcasts & Resource Room;
14 Master Mentors including former Federal, Provincial and Municipal public servants, academics, media experts and politicians;
Access to All Materials until October 2022;
24/7 Access - Learn at Your Own Pace;
Registration Opens April 22.

MINI ACCELERATOR #2 Social Media, Public Engagement & Issues Management
247.00
per person + applicable tax
registRATION CLOSED
Buy All 4 MINI Accelerators for $597 per person + tax

SOCIAL MEDIA, PUBLIC ENGAGEMENT & ISSUES MANAGEMENT - Program Outline
8+ hours of Master Mentor Conversations

In these six sessions, our Master Mentors will share their perspectives on how various parts of government (federally, provincially and municipally) work together to manage issues, public engagement and work effectively with social media in a 24/7 news cycle..

You will learn more about:

How to anticipate and support the Minister’s ,or Mayor and Council's needs
Managing the expectations and contributions of your colleagues and senior leaders
The perspectives that politicians bring to issues management
Developing effective working relationships with the media across all channels
How to think about public engagement in an online environment
and much more.

BONUS - An Introduction to Political Acumen - Winter 2022. Dr Jared Wesley & Dr Peter Constantinou (90 mins)

SESSION #1 - Media & Issues Management - Spring 2018. Aidan Buckley, Cairine MacDonald, Bert Phipps (75 mins)

SESSION #2 - Media & Public Engagement - Winter 2020.Theresa Oswald, Aidan Buckley, Rick Goldring (75 mins)

SESSION #3 - Issues Management - Winter 2020. Brian Lambie, Bert Phipps, Gail Stephens (75 mins)

SESSION #4 - Issues Management - Winter 2022. Wayne Wouters, Lynda Tarras and Trish Mandewo (90 mins)

SESSION #5 - Social Media & Public Engagement - Winter 2022. Rick Goldring, Meeta Gandhi, Brian Lambie (90 mins)

Master Mentor Bios: Theresa Oswald, Brian Lambie, Gail Stephens, Rick Goldring, Bert Phipps, Aidan Buckley, Cairine MacDonald, George Abbott, Meeta Gandhi, Wayne Wouters, Lynda Tarras, Trish Mandewo, Jared Wesley, Peter Constantinou