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MASTER CLASS -

​THE MEDIA & ISSUES MANAGEMENT


​A few words from IPSL Master Mentor, Matt Gordon

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“Senior communications leaders in government operate in a complex space between the political leadership and the non-partisan bureaucracy. This requires a superior understanding of the decision-making process and exceptional interpersonal skills and judgement, all while being expected to lead the navigation of modern, public policy-driven communications in a mainstream and social media landscape that is constantly shifting. This program gives you valuable insights into that world.”
Matt Gordon, former ADM of Corporate Priorities & Communications Operations,  Media Expert & IPSL Master Mentor.

Program Highlights:

  • On-Line Master Mentor Panel Conversations from the first three seasons of IPSL
  • 3.75 Hours Video Recordings in MP4   ​
  • 5 Master Mentors including former Federal & Provincial public servants, academics and politicians.
  • Full Year Access to All Program Materials including E-Handbook
  • Extensive Resource Room of Reading Materials
  • Learn at Your Own Pace 
  • ​Coaching & Mentoring After Program Support Available for Additional Fee
  • Register Any Time. ​
MASTER CLASS
​
The Media & Issues Management 
395
per person + applicable tax
 

PROGRAM OUTLINE:

SESSIONS #1, 2, 3: THE MEDIA & ISSUES MANAGEMENT
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​Moderators: Ingrid Bergmann & Mary Garden

Mentor Panelists:  Bert Phipps, Aidan Buckley, Matt Gordon, Cairine MacDonald, George Abbott
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In these three sessions, our Master Mentors will share their perspectives on how various parts of government work together to manage issues in a 24/7 news cycle and work effectively with media. ​
 
You will learn more about:
  • How to coordinate a crisis response
  • How to anticipate and support the Minister’s needs
  • Managing the expectations and contributions of your colleagues at the ADM and DM levels.
  • The perspectives that ADM and DM’s bring to issues management
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SESSION #1 - The Media & Issues Management - Fall 2017. Aidan Buckley, George Abbott, Bert Phipps
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SESSION #2 - The Media & Issues Management - Spring 2018. Aidan Buckley, Cairine MacDonald, Bert Phipps
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SESSION #3 - The Media & Issues Management - Fall 2018. Matt Gordon, Aidan Buckley, Bert Phipps
PROGRAM INFORMATION   |   programs@publicsectorleadership.ca   |  Victoria, BC  778-677-6550
***Please note that the opinions expressed in Resource Room materials, or by any of the Mentor Presenters during the course of this program, do not necessarily represent the opinions or positions of Ingrid Bergmann and Associates Inc.,  The Public Sector Leader,  the Inside Public Sector Leadership: Practical Wisdom (IPSL) production team, or any other person(s) involved in the delivery, production or support of these programs. All materials and information on this website is intended for the sole use of registered attendees of IPSL only.  © 2019 Ingrid Bergmann and Associates Inc. ​​​