MINI MASTER CLASS
A few words from IPSL Master Mentor, Matt Gordon
“Senior communications leaders in government operate in a complex space between the political leadership and the non-partisan bureaucracy. This requires a superior understanding of the decision-making process and exceptional interpersonal skills and judgement, all while being expected to lead the navigation of modern, public policy-driven communications in a mainstream and social media landscape that is constantly shifting. This program gives you valuable insights into that world.”
Matt Gordon, former ADM of Corporate Priorities & Communications Operations, Media Expert & IPSL Master Mentor. Program Highlights:
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THE MEDIA & ISSUES MANAGEMENT - Program Outline
8.0 hours of Master Mentor Conversations
Moderators: Ingrid Bergmann & Mary Garden
Mentor Panelists: Bert Phipps, Aidan Buckley, Matt Gordon, Cairine MacDonald, George Abbott, Gail Stephens, Rick Goldring, Theresa Oswald, Brian Lambie, Dr Jared Wesley, Dr Peter Constantinou
In these six sessions, our Master Mentors will share their perspectives on how various parts of government (federally, provincially and municipally) work together to manage issues and work effectively with media in a 24/7 news cycle..
You will learn more about:
- How to coordinate a crisis response
- How to anticipate and support the Minister’s ,or Mayor and Council's needs
- Managing the expectations and contributions of your colleagues and senior leaders
- The perspectives that politicians bring to issues management
- Developing effective working relationships with the media across all channels
- How to think about public engagement in an online environment
- and much more.
BONUS - An Introduction to Political Acumen - Winter 2021. Dr Jared Wesley & Dr Peter Constantinou
SESSION #1 -
The Media & Issues Management - Fall 2017. Aidan Buckley, George Abbott, Bert Phipps
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SESSION #2 -
The Media & Issues Management - Spring 2018. Aidan Buckley, Cairine MacDonald, Bert Phipps
SESSION #3 -
The Media & Issues Management - Fall 2018.
Matt Gordon, Aidan Buckley, Bert Phipps
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SESSION #4 - The Media & Public Engagement - Winter 2020. Theresa Oswald, Aisan Bickley, Rick Goldring
SESSION #5 - Issues Management - Winter 2020. Brian Lambie, Bert Phipps, Gail Stephens
SESSION #6 - Winter 2020. Bonus - An Interview with Matt Gordon
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Master Mentor Bios: Theresa Oswald, Brian Lambie, Gail Stephens, Matt Gordon, Rick Goldring, Bert Phipps, Aidan Buckley, Cairine MacDonald, George Abbott, Jared Wesley, Peter Constantinou
*Please note that the opinions expressed in materials, or by any of the Mentor Presenters during the course of this program, do not necessarily represent the opinions or positions of Ingrid Bergmann and Associates Inc., The Public Sector Leader, the Inside Public Sector Leadership: Practical Wisdom (IPSL) production team, or any other person(s) involved in the delivery, production or support of these programs. All materials and information on this website is intended for the sole use of registered attendees of IPSL only. © 2021 Ingrid Bergmann and Associates Inc.
